\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Be consciously Fashionable\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' NOT \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Fashionably conscious\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'

Join the offcut bandwagon \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Every piece matters\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'