Transforming art into wearable striking fashion, Deborah Campbell printed collection is like art that elevates the mood and invites conversation.In a career spanning 18 years and seen the results of fast fashion, I believe sustainable practice is the only way forward, we have a duty to future generations to act now.
How did I do it?
My journey to securing orders in John Lewis Loved and Found came about through an opportunity to present at a Dragons Den event organised with UKFT and Rise last March. The winner would be given the opportunity to be stocked in John Lewis. I nearly turned the event down due to it falling in the middle of family holiday. However when I explained the situation to my 7 year old son and the concerns I had about leaving the holiday mid week, he responded with “ But Mummy you have to do it, it’s John Lewis!” So I did the event and although I did not win, I got the opportunity to speak to the Loved and Found Buyer who liked my range and agreed to a meeting and the rest is history! We launched in John Lewis in January this year for SS17.
Our association with Kapdaa came about due to a chance contact via linked in. From there I kept in touch with KAPDAA The Offcut Company because I believed that their business model of turning brands waste fabric into notebooks was a unique one. And certainly got inspired by the idea of turning our art inspired prints into usable notebooks, and working towards being zero waste with our cutting room floor fabric usually destined for landfill. Initially we could not manage the minimum quantities. The breakthrough came when we showed the notebooks to John Lewis who were particularly inspired and loved the idea that they matched the collection they were buying and in addition that they used up left over fabric, so helping toward zero wast, ‘every piece matters’ just as ‘many hands who make our collection matter’
The notebooks have had a strong response when we have sold them wholesale or direct selling, stationery is a good seller. We have also used the notebooks as gifts for PR and marketing and will be doing more of that as well as introducing them in competitions and asking influencers and bloggers to talk about them. Saiint Sisters notable bloggers who have supported both us and KAPDAA, encouraging & talking about us on their platform known for genuinely celebrating sustainability in fashion.
Supporting the art of hand binding is very important to me, because I believe we should preserve the art of the specialist maker, society is demanding more individuality and craftsm
Deborah Campbell a truly ethical brand making a conscious decision by choosing KAPDAA. We celebrate you, our first sustainable hero, as the series continue from here, we talk about many brands through our blog who have joined the Offcut bandwagon & stories stored in their notebooks to tell.