Kapdaa had the pleasure of creating notebooks from offcuts of the Emilia Wickstead x Woolmark collection. This collaboration champions for sustainability and female empowerment in New Zealand with every stitch. From using the finest Marino wool came a collection that emanates elegance, pride, and sustainability.
The London-based designer Emilia Wickstead was inspired to use wool in an innovative collection that reimagined the textile as one of great versatility, not just as a winter fabric. After traveling to the pastures of Australia to see the source herself, she began moving forward with creating the collection while feeling more connected to nature as a whole.
Not only was nature a source of creative insight, but the strong women of her New Zealand homeland that have and will continue to pave the path for future for generations. The offcut notebooks highlight a few of these women and their inspiring stories of strength, perseverance, and creativity. The twelve stories include photographs of these women in the collection. Not only do the pictures show off the clothing pieces, but they radiate the fighting spirit of each woman who wears them.
Together, Wickstead and The Woolmark Company created a line of innovative wool workwear that encapsulates a semblance of home and nostalgia. The collaboration was also able to donate some proceeds to Smart Works—a charity that helps empower and dress underprivileged women in order to help them succeed in the workplace.
The collection is made with sustainability and the planet in mind by using wool as it is a natural, recyclable, and biodegradable material. The eco-conscious collaboration continued its sustainable campaign by working with KAPDAA in creating notebooks out of the collection’s wool offcuts.