Founded in 2013 Crùbag was a result of Jessica’s (Founder) immense love for the oceans, marine science and the arts. As a student of Marine science, she found inspiration from the unique, hidden world underwater, especially on the beautiful west coast of Scotland. Her background and skills help her in designing and developing products that tell the story behind the inspiration.
Their textile collections are a collaborative effort with the research done by marine scientists. Their collections are linked to knowledge based campaigns to raise awareness and open lines of discussion on some of the biggest environmental issues that are affecting the world at the moment. Every story is linked to a scientific discovery in the form of beautiful booklets, tags and cards accompanying their products, like scarves and foulards to pocket squares and bow ties, all manufactured using natural fabrics such as silks, linen and blends. The way they propagate their message and educate their customers without sending them into panic mode is admirable. Their use of design- which can be described as organic, kaleidoscopic and playful- is carefully incorporated with hidden meanings and messages of Eco-friendliness and knowledge of the ocean.
Taking the medley of playful design and the message of reducing waste forward, we started the dialogue to collaborate. Sustainability is at the core of their company as is ours. Their products are all eco-friendly, made with the people and mainly the environment in mind. They believe in custom-made slow fashion and organic growth. Our collaboration has been an interesting one. Their offcuts were made from natural fabrics – which made for beautiful notebook covers. With our mutual drive and passion for sustainability, quite many similarities could be seen. From the company ethos, and promoting traditional craftsmanship to seeking sustainable forms of printing and avoiding the use of plastic as much as possible.
Here are some images that are the result of our collaboration:
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